<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: The Brand Called Who?</title>
	<atom:link href="http://www.ratdiary.com/2008/05/19/the-brand-called-who/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ratdiary.com/2008/05/19/the-brand-called-who/</link>
	<description>Homo homini rodentius est</description>
	<lastBuildDate>Wed, 30 Dec 2009 19:20:21 -0700</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Sprague D</title>
		<link>http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5690</link>
		<dc:creator>Sprague D</dc:creator>
		<pubDate>Tue, 27 May 2008 02:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5690</guid>
		<description>Hey Marc, welcome back! And thanks.

Yeh, the FC article was hot stuff when it came out -- it&#039;s one of just two copies I saved from back then.

Re: bloggers and their affinity to systems -- eventually the nerd boys will lose their stranglehold on the net. I look forward to it, and I *am* a nerd boy!</description>
		<content:encoded><![CDATA[<p>Hey Marc, welcome back! And thanks.</p>
<p>Yeh, the FC article was hot stuff when it came out &#8212; it&#8217;s one of just two copies I saved from back then.</p>
<p>Re: bloggers and their affinity to systems &#8212; eventually the nerd boys will lose their stranglehold on the net. I look forward to it, and I *am* a nerd boy!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marc Rapp</title>
		<link>http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5689</link>
		<dc:creator>Marc Rapp</dc:creator>
		<pubDate>Tue, 27 May 2008 02:36:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5689</guid>
		<description>Also, as much as I don&#039;t want to believe it, some of the comments made by other bloggers reminds me of Taylorism at it&#039;s peak.</description>
		<content:encoded><![CDATA[<p>Also, as much as I don&#8217;t want to believe it, some of the comments made by other bloggers reminds me of Taylorism at it&#8217;s peak.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marc Rapp</title>
		<link>http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5688</link>
		<dc:creator>Marc Rapp</dc:creator>
		<pubDate>Tue, 27 May 2008 02:22:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5688</guid>
		<description>Great post. Well said. I&#039;m humbled by the Fast Company article. Very interesting.

@Aatom - twitter and friend freed only personalizing the old-fashioned news-ticker. But it&#039;s nice to know where we&#039;re getting our information from, in most cases. It&#039;s also nice to know, that if need be, we can reference and cross reference the information a little more.</description>
		<content:encoded><![CDATA[<p>Great post. Well said. I&#8217;m humbled by the Fast Company article. Very interesting.</p>
<p>@Aatom &#8211; twitter and friend freed only personalizing the old-fashioned news-ticker. But it&#8217;s nice to know where we&#8217;re getting our information from, in most cases. It&#8217;s also nice to know, that if need be, we can reference and cross reference the information a little more.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sprague D</title>
		<link>http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5647</link>
		<dc:creator>Sprague D</dc:creator>
		<pubDate>Fri, 23 May 2008 12:01:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5647</guid>
		<description>Well... Granny, er Gramps ;-)

I share your reticence about the tech-driven nature of online communication. I often feel like culture is being driven by the Asperger-like obsessions of nerds who become fascinated with the new new shiny gizmo that claims to be &quot;social&quot; when they just introduce another weird layer of noise to an already cluttered world.

And yet... for all their complication there is the opportunity to reach new readers, make connections (however tenuous), etc.

Let&#039;s face it. At least for awhile to come, it&#039;s a Nerd World and we better adapt if we want to have any voice at all.</description>
		<content:encoded><![CDATA[<p>Well&#8230; Granny, er Gramps <img src='http://www.ratdiary.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>I share your reticence about the tech-driven nature of online communication. I often feel like culture is being driven by the Asperger-like obsessions of nerds who become fascinated with the new new shiny gizmo that claims to be &#8220;social&#8221; when they just introduce another weird layer of noise to an already cluttered world.</p>
<p>And yet&#8230; for all their complication there is the opportunity to reach new readers, make connections (however tenuous), etc.</p>
<p>Let&#8217;s face it. At least for awhile to come, it&#8217;s a Nerd World and we better adapt if we want to have any voice at all.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Aatom</title>
		<link>http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5633</link>
		<dc:creator>Aatom</dc:creator>
		<pubDate>Thu, 22 May 2008 12:53:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ratdiary.com/2008/05/19/the-brand-called-who/#comment-5633</guid>
		<description>I guess I&#039;m hopelessly old-fashioned. I never understood the appeal of rss readers and news aggregators, and now it looks like FriendFeed is just a social networking version, right? When I want to read what a blogger friend is doing (say, you, for instance), I take the .5 seconds to click on your actual site. Then I read it. And when I want to email someone, I email them. I don&#039;t Twitter, or talk to faux-friends on Facebook, or post pictures of a personal nature on social forums. But then, I really don&#039;t have what you could call a relevant online brand, either. 

Just call me Gramps.</description>
		<content:encoded><![CDATA[<p>I guess I&#8217;m hopelessly old-fashioned. I never understood the appeal of rss readers and news aggregators, and now it looks like FriendFeed is just a social networking version, right? When I want to read what a blogger friend is doing (say, you, for instance), I take the .5 seconds to click on your actual site. Then I read it. And when I want to email someone, I email them. I don&#8217;t Twitter, or talk to faux-friends on Facebook, or post pictures of a personal nature on social forums. But then, I really don&#8217;t have what you could call a relevant online brand, either. </p>
<p>Just call me Gramps.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
