Comments on: Beauty and the Beast http://www.ratdiary.com/2007/08/22/beauty-and-the-beast/ Homo homini rodentius est Wed, 30 Dec 2009 19:20:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SD http://www.ratdiary.com/2007/08/22/beauty-and-the-beast/#comment-3862 SD Sun, 26 Aug 2007 05:02:31 +0000 http://www.ratdiary.com/2007/08/22/beauty-and-the-beast/#comment-3862 Aatom, it's not a question of media forms going away -- they don't (we're still reading magazines and listening to radio). They evolve. What the new media gurus don't seem to allow is that the web is just evolving into Smart TV. Whoopee. And don't underestimate the value of established brands with large coffers. For the most part, those are the brands that will still be standing at the end of the day. Personally, I think mobile marketing is the real big news. Aatom, it’s not a question of media forms going away — they don’t (we’re still reading magazines and listening to radio). They evolve. What the new media gurus don’t seem to allow is that the web is just evolving into Smart TV. Whoopee.

And don’t underestimate the value of established brands with large coffers. For the most part, those are the brands that will still be standing at the end of the day.

Personally, I think mobile marketing is the real big news.

]]> By: Aatom http://www.ratdiary.com/2007/08/22/beauty-and-the-beast/#comment-3847 Aatom Thu, 23 Aug 2007 15:08:08 +0000 http://www.ratdiary.com/2007/08/22/beauty-and-the-beast/#comment-3847 Even Time, Inc has gone full thrust into the digital void recently. The trick is translating brand loyalty into these new mediums, which was rocky at first but seems to be reaching a tipping point now. The question in my mind is how far the transformation will go. In the end, analog may still wither, replaced in large part by branded digital content. It's all up to where the advertisers want to place their dollars, of course. Even Time, Inc has gone full thrust into the digital void recently. The trick is translating brand loyalty into these new mediums, which was rocky at first but seems to be reaching a tipping point now. The question in my mind is how far the transformation will go. In the end, analog may still wither, replaced in large part by branded digital content. It’s all up to where the advertisers want to place their dollars, of course.

]]>